Final Digi Pack and magazine advert for album and tour

This is the final edits of our digi pack. Throughout the digi we used a colour theme red white and blue to fit with the American theme that we wanted to associate with our group throughout the digi pack and the music video. When creating our digi pack we tried to follow our plane as close as we could however we had to change a few because when we found some things in our plans did not work and I will explain what we change for each one further on.

Album Cover

As I explained earlier we used the main colours as red whit and blue and then we used black this meant that the other colours would still stand out. When doing our plan we know that we wanted our group to be holding the letters of the name of the album so we managed to take a picture of this and we really liked it as the front of our CD cover. I think is makes it flow and means that we could have the image of the group bigger as we didn't need to leave space for the album title. However if I was to this again I think I would change the costumes that the group is wearing to a brighter colour as I feel lie this would help the letters stand out more. We got the inspiration of the holding the letters from the Saturdays single cover. We asked for feedback halfway through the process and some feedback that we got was that the colour composition for the album wasn't the same as the tour poster however we only wanted to used the same colours we did not want the same colour composition throughout our digi pack. I lie the blue background as I think it makes it look fresh and the sky blue makes the red title and the black and white text stand out. However if I was to do the background again I would try and add some texture or different shadows to it so it wasn't just one block colour. We found it difficult to edit the picture and it was hard to cut out do the background of the original images as there was many shadows from the artificial lighting which we used we taking the photo. If I was to do it again when taking the photo I would make sure there was as little of shadows as possible. We added something that wasn't in the original draft and that is the signatures of each of our group members we did this as it is a way to make it more personal for our target audience and as it is a new up and coming group it is a way for fans and potential audience to learn more about the group.

Back of album

This is the back of the album cover. Originally we was not going to have an image on the back of our album as in our plan however through the process we decided to use the image that we have used on the tour poster however we have edited it so it creates a silhouette effect. Georgina and I really liked this effect for the back as it is very simple we got inspiration for Beyonce's  back cover. To create the silhouette effect we used different tools on Photoshop we included a barcode, record label logo which we created ourselves and finally fine print as this is what is found on most professional back album covers. When inserting the song names we wanted it going through the middle in the original plan we had red lines going underneath each song name however when we used these on the real back album cover we did not like the loo of them and it was also difficult to get the density that we wanted. We made the side of the back album cover red this is the part that would fold over we used red as we had not used the colour yet on the back so to keep with the colour theme we thought it was appropriate to use red. We used white for the name of the album which stands out however we used blue for the group name however the blue does not stand out as much as the white so if I was to do this again I was use a more vibrant blue.


This is the inside of our digi pack. When the digi pack is open this will be on the left. This is the lyric book cover. This is why we have decided to add lyrics onto the picture. We also used a picture with the balloons as this links with some of the scenes in the music video. The picture is bright and links to the next picture where the CD is placed which show continuity. The outfits that they are wearing are the setting there are in are also in the music video which shows clear links.





This is alos for the inside of our digi pack. However this would be on the right side and the CD would be placed over this as indicated by the markers over he picture this would also be used to help get the CD in and out. We decided to use this picture because it is fun and enjoyable to look at and shows a contrast to the outside of the CD cover where they are a bit more serious. This helps to show different sides of the group and sets the feel for the CD.

Tour poster

As I said before we did not want to use the same composition of colours throughout the digi pack this is why we have decided to use red as the background for the tour poster instead of blue lie we used for the CD cover. I like this red as it is vibrant and is eye catching which is important for a tour poster to be especially when it is an up and coming group. We used the blue for the group name and we used a glitter overlay effect to added more texture and detail to it which makes it more eye catching and appealing. We decided to use white for the tour name and also for the special guests I think the white stands out against the red but we made them smaller so that the group name would stand out more. When adding in the tour dates we decided to use black how ever we changed the way we set out the tour dates form our originally plan as we were originally just going tom have three of our main dates however we decided to add more of them as we found this is what up and coming artists do to promote more of the venues that they are performing at. However we still made the main venue that they would be performing out in bold this means that it would stand out the most. We used black text for the fine print at the bottom of the poster this is information about where to buy tickets and also social media addresses we kept this is the same colour font as the tour dates as we thought that it was related and it is the main thing that will attract the audience. For the image we used a hole group shot of them wearing red white and blue in their own individual ways. This meant that it kept in with the American theme and making them each look individual adds to the appeal of the group to the audience. We have also included a text which is advertising where they can buy the album from which has created synergy we have made it white so it stays with the colour theme and it also stands out. We decided not to make this too big as our focus was on the tour advertisement. Overall I think that the tour poster is very successful as it gives all the vital information, it is eye catching, it is promoting the group and keeps in with convention of a tour poster and stays in the American theme of the music video and the rest of the digi pack.