We needed to decide on which names we wanted to name each individual characters i n our groups. When thinking of the different names we wanted them to be unique and different which the public may not hear that often this will mean the more unique they are the more likely when they hear the name they are likely to associate with the individual in our group. We also believe that the names that we have chosen are different from one another which means that when we style them we can give each name a different style which will separate them from one another but at the same time will have similar aspects so they will also be recognised as a group. In the image above were all the names that we were considering however our final decision was Karyna, Cassie, Isla, Aria and Melanie.
When Coming up with the group name we wanted to think of a name that represents what our group is about and the key words that we and our target audience use to describe our group which is, confident, sassy, genuine and unique. To be able to have a name that we haven't heard before we decided to use a thesaurus and the words above were are favourite when we looked up our key words. When looking at other girl group names we found that most of the modern ones used two words for there group name and was often a word that described them for example Little mix came up with there group name because they are all quite short so that's how they got little and they were form different parts of the country so they had a mix of cultures. When thinking of the group name we also thought about our target audience and how they are at a impressionable age and they will be influenced by this group so we also wanted our group name to be something that we would want our target audience would want to aspire to and be like. This is why we really liked the name true blue because it mean someone who is honest, genuine and loves unconditionally. We also did some target audience research and found that 95% of our sample liked this name the best.
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