Design of Logo process

This is a selection of the different fonts that we looked at and were considering. How we rejected these because we thought these were all to overwhelming for we wanted on our logo as these are quite bold fonts. We rejected to bottom two because we didn't like the bubbles surrounding the text and also didn't like how they were not straight and were on a jagged line. When looking at fonts instead of just looking on word or powerpoint for inspiration we decided to search some font websites and this is where we found these. These Fonts were from a website called DaFont. We wanted our logo to portray a professional image of what our company would be like and i think the more professional a logo looks the more serious the public and other people in the industry will take the record label. This is why we wanted a quite simple text as this looks the most professional in our opinion.

This are the Design of logos that we rejected. We didn't like the use of the bright colours as we thought this did not look as professional as the ones which were used black and white. We also didn't like the fade effect that we  have used in some of them as we do not think that it stands out and with the black font it made it look unprofessional. However we did really like the use of the circle which also stood out to use when doing out record company logo research. Out of this selection my favourite was the one in the top right hand corner.

Continuing on from the circle idea we decided to create a different background for it which we could then add text to the top of. We kept some fade but not as much as before which means the black now stands out a lot more. We also added a light effect which we believe suits our logo, record company and the type of artists that we would want to produce. We also changed the font to white instead of black on a white background on a black circle. However we are still not have with the font and also we want to reduce the fade even more.