Institutional research

Record Labels

Syco entertainment has signed artists such as Ella Henderson, Olly Murs and Cher lloyd. They have signed groups such as Little Mix, Westlife and Five. These are similar to our group and also the genre that we want to do. Syco is owned by Simon Cowell who is linked to X Factor in the UK and the US this is good for our artist as the is a international record label and this means that they will be able to get recognition around the world.





Warner brother records has signed artists like Jason Derulo, Lily Allen, Michael Buble. They have signed groups such as Metalica and my chemical romance these are rock groups which does not fit in with the genre that we want to do which is pop/dance so this would not be the best record label to go with.  Warner Brother records is an American based record label however they also have artists from around the world.

Sony Records has signed artists such as Kelly Clarkson, Britney Spears and Calvin Harris these artists haves produced music to the music that is similar to the genre of what we want to do however the we won't to do a group and the groups they have produced have not done similar genres to ours for example Oasis, Backstreet Boys and The Script. Sony Music is a conglomerate from a Japanese company which is based in America. They also create films and games which is another good way that they can expose the artist through synergy which means they have access to different opportunities for the artist.






Universal records has signed artists such as Taylor Swift, Kanye West and lady Gaga. I think that Taylor Swift and Lady Gaga are quite similar genre to the artist that we have chosen. How Kayne is not this shows that this record company produces a wide range of different artists. They have signed groups such as Maroon 5, Mumford and sons and Girls Generation who is a Japanese girl group this shows that they are international.







Island Records have signed artists such as Demi Lovato, Katy Perry and Jessie J these are strong female artists in the music industry and this is how we want to represent our girl group these artist also sing upbeat (dance) songs. They have signed groups such as Florence and the Machine, Mcbusted and Fall out boy.  These are not that similar too our artist which could be a good thing because it would mean that there is no conflict but we would know this record label has experience producing dance music because this is the genre of some of the solo artists.






XL Recordings has signed artists such as Alicia Keys, Adele and Peaches. They have signed groups such as Vampire Weekend, The XX and Radiohead. This are not in the same genre of the music video that we want to create so it would be unlikely we would choose this record label. They are a British Independent record label which means that they may not have as many opportunities to be noticed or heard outside on Britain.





Distribution institutes:

Vevo was launched in 2009 Universal Music Group, Google, Sony Music Entertainment  and Abu Dhabi Media. This outlet provides music from 2 of the big 3 which means that there will be music on there from major artists other then those signed to Warner brothers music group. 

MTV was created in 1981. It is a Music channel created on TV to distribute Music videos to the public so they could watch them all on one channel. This was the first channel to do this. However this may not be the best way to distribute our artists music video because the public now want things more convent to them and on a device they can travel with such as a phone or iPod and this is why Vevo and Youtube are more effective as they are portable and people do not have time to sit at home to watch a music video channel.



YouTube was created in 2005 by 3 former PayPal employees. The aim of YouTube is too create a video sharing website where people can view share and create videos for others to see. YouTube is a good place to distribute music videos for an artist because they can create their own channel and as well as being a place to upload music videos they can also upload other videos to interact with their fans and this is another marketing strategy.

Tidal is a streaming service which has over 25 million tracks and over 75000 music videos.  Tidal was launched in 2014. They have rights from the big 3 record  labels and many other smaller record labels to stream their music. The owner and creator of tidal is also an artist called Jay Z.  Tidal can be downloaded on to any computer or tablet which means that it is portable and can be listened to anywhere. However the user has to pay a monthly fee which may put some users off from using it.

Spotify is another streaming service. It was created in 2006 in Sweden. Record labels such as BBC, EMI, Universal, Warner brothers and Sony distribute their music on Spotify There are two different payment options that the users can opt for one is free however this means they will have advertisements and also may not be able to access certain songs and the other option is that they will pay a monthly fee and then they will have no adverts and be able to listen and download music from wherever they are. Spotify now has 75 million active users and 20 million of them which pay. This means that any artists on this website is being exposed to a wide range of audience.


ITunes is an app where the user can purchase music and videos. This was created by apple in 1998 and is still one of the primary institutions where consumers can purchase music. ITunes is primarily on apple products such as an iPhone but can also be used on other computers which may not be apple. this is a good things because it means it is open to a wider audience who may not have any apple products.